Entrepeneur.com: Internet Myths Debunked
Entrepeneur.com has a great article relating to small businesses and their need for websites:
11 different myths about the internet–misunderstandings that are “unfortunately perpetuated by the natural tendencies of small business owners,” says Kitch. “They’re cautious and conservative; they’re afraid of technology and change.”
In an effort to educate entrepreneurs, Kitch debunks these 11 myths:
1. This internet thing is going to be a revolution. “Dude, the revolution already happened,” says Kitch, pointing to the more than 150 million Americans who use the internet every day. “Anybody who thinks they can worry about the internet later is completely wrong.”
2. I don’t need a website. “You’re missing a chance to be open 24/7, essentially for free,” explains Kitch. “Why would you not do that?”
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6. My website is only for new customers. “That’s like saying repeat business doesn’t matter,” says Kitch. “Your website may or may not be the reason people come to you, but it’s definitely the reason people come back to you.”
7. My site is just for customers. What about employees, partners or suppliers? Says Kitch, “The ability to interact with these people over the web or from home gives you a huge amount of power and flexibility as you’re growing your business.”
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Read the whole article at Entrepeneur.com
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